Improving Websites of Independent Luxury Hotels

 

‘PS How’s business out there – we seem to be having a cracking Feb…’
(from client hotel, February 2010)

Improving your hotel’s website performance should increase occupancy, revenue per available room and revenue growth generally. Ideally, your hotel website should be fully optimized for both search engine profile and for content before you invest in other forms of online promotion.

 

Alberghi Marketing is a specialist in improving website performance for independent, luxury hotels. The consequence for you is not only a better performing website but also your ability to manage your hotel’s site more effectively in the future.

Opportunities for improving the performance of your hotel’s website might include:

• Search engine optimisation
  Good search engine optimisation improves qualified website traffic
• Website optimisation and content management
  Effective website optimisation and continuous management of website content improves the enquiry rate
• Website marketing initiatives
  Hotel marketing initiatives promoted effectively improve the enquiry rate
• Email marketing database
  An email addresses database provides good email marketing opportunities
• Converting website enquiries
  All website enquiries are received by reception/reservations teams. How good are they at converting those enquiries?

The service provided by Alberghi Marketing includes:

• detailed analysis of your hotel’s website
• improving the search engine profile of your hotel’s website to increase the number of visitors to the site
• improving website content to increase the rate of enquiries and bookings
• attention to the effective promotion of your hotel’s events/activities
• email marketing
• training of reception/reservations teams in responding to and converting website-generated enquiries, a frequently overlooked discipline that can significantly improve occupancy and revenue
• strategies for generating extra revenue from the website
• wedding enquiries telephone research

The pool at Beechfield House Hotel

Most importantly, both Alberghi Marketing and client hotels will have the facility to monitor website performance at all times.

Improving ‘revpar’, occupancy and overall revenue growth via your website is the focus of Alberghi Marketing.

Would you like to arrange a preliminary meeting? An initial chat about your website and its contribution to your success is always a useful exercise and it won’t cost you anything.

I would like to arrange a meeting.

01460 259955