Hotel Receptionists Need to Convert Enquiries
How many small independent hotels, I wonder, focus so much on their websites, social media and marketing generally in an effort to stimulate enquiries, yet don’t think to check how well the enquiries generated are being handled by the reception team. We’re occasionally asked by a variety of hotels in the UK to carry out [...]
Receptionists and Hotel Staff – Enthusiasm Sells
March 2012 Years ago, when I worked for a large advertising agency in London as an Account Manager, I was told that my enthusiasm for what I was presenting to clients was so infectious, it was difficult to disagree with anything I said. I have never forgotten this…it’s as important now as it’s ever been, [...]
TripAdvisor and False Hotel Reviews
August 2011 In February, I posted a note on why I don’t believe small independent luxury hotels should link back to TripAdvisor. Well, the other issue with TripAdvisor is, of course, the opportunity for mis-use by the unscrupulous that it provides without any apparent checks. Hotel owners can always respond to damaging reviews whether false [...]
Small Independent Hotels and Unsolicited Emails
I’m prompted to write about this topic because client hotels regularly ask me for my opinion on approaches by companies trying to sell them web-based services or products. They forward me the email messages and I try to provide a well-considered response. I have to say the 99% of the time, I advise against any [...]
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