Small Luxury Hotels – Optimise Every Page
You’re an owner of a small independent luxury hotel and you have a nice looking website that reflects the ethos of the hotel. However, is it making the most of all the Google search opportunities? Are you optimising every page for Google? A great many people, when searching for hotels, are using search phrases relevant [...]
Writing Copy for Hotel Websites
March 2012 The heading of this item was a search phrase used to find the Alberghi Marketing website yesterday and I thought it worthy of comment. This is how you, as an independent hotel owner, can manage your own website to good effect, assuming, of course, that the website is fully content manageable. In my [...]
Hotels Should Not Link to Tripadvisor
Hotel links to Tripadvisor? If you’re the owner of a small, independent, luxury hotel and your website is performing well for you by being top of Google, attracting plenty of visitors and generating plenty of enquiries and bookings, why would you want to link back to Tripadvisor?
Here’s what I think: Hotels should not link to Tripadvisor
Well Written Websites Perform Better
Written content of a hotel’s website plays a key role in its performance. Not only should websites be written to sell the benefits of the hotel but the wesbite content should also be written for search engine optimisation.
Here’s the full article, Well Written Websites
Hotel Website Design – Avoid Dark Background
Small independent luxury hotels need to have websites that avoid the use of reversed out, e.g. white text on a black background?…The most popular pages on a hotel’s website will, apart from the Home page, be ‘Rooms’ or ‘Accommodation’, ‘Dining’ or ‘Restaurant’, ‘Rates’ and ‘Late Availability’ if there is one (and there should be!), not necessarily in that order.
Here’s the full article, Hotel Website Design – Background Colours
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