Internet Marketing: Small Independent Luxury Hotels
It’s absolutely imperative you ensure your existing website is realising its potential as your most powerful marketing tool. It’s capable of generating well over 80% of total revenue.
Apart from promoting client hotels at every opportunity, including on this website, the objectives of Alberghi Marketing are to improve website performance for a select few small, independent, luxury hotels by:
a. increasing traffic to the websites
b. improving the conversion of traffic to enquiries
c. improving the conversion of enquiries to bookings
which, in turn, means increased occupancy, revenue per available room and revenue growth generally. We would never propose the lowering of rates to achieve these objectives.In order to achieve your website’s full potential as a revenue generator, it needs to achieve a high search engine ranking through effective search engine optimisation, SEO. It then needs to sell the unique qualities of your hotel at every opportunity to persuade visitors to make an enquiry or a booking and this requires good website management. The less your website is managed properly, the less effective and competitive it will be in generating good quality enquiries.
Alberghi Marketing is also mentioning in our blog hotels that follow us on Twitter…a modest effort to promote our followers. These include:
A country house hotel in Dorset, a luxury family hotel in Wiltshire, one of the loveliest luxury hotels in the Cotswolds, a delightful inn and restaurant with rooms in the Cotswolds, arguably the finest castle hotel in Europe, a beautiful castle spa hotel in Tuscany, a luxury terme hotel in Tuscany, a delightful small hotel in Venice, a lovely little hotel near the Grand Canal in Venice, a lovely rural hotel near Volterra in Tuscany, a trend-setting luxury hotel near Bologna, a breathtaking hotel near Sorrento, a fabulous, contemporary art hotel near Verona