Internet Marketing: Small Independent Luxury Hotels

 

‘Thanks Mike. Very busy week and weekend ahead.’
(from client hotel company, December 2nd 2011)

It’s absolutely imperative you ensure your existing website is realising its potential as your most powerful marketing tool. It’s capable of generating well over 80% of total revenue. Bear in mind, also, that social media activity will not compensate for a poor performing website.

 

Apart from promoting client hotels at every opportunity, including on this website, the objectives of Alberghi Marketing are to improve website performance for a select few small, independent, luxury hotels by:

a. increasing traffic to the websites
b. improving the conversion of traffic to enquiries
c. improving the conversion of enquiries to bookings

which, in turn, means increased occupancy, revenue per available room and revenue growth generally. We would never propose the lowering of rates to achieve these objectives.

In order to achieve your website’s full potential as a revenue generator, it needs to achieve a high search engine ranking through effective search engine optimisation, SEO. It then needs to sell the unique qualities of your hotel at every opportunity to persuade visitors to make an enquiry or a booking and this requires good website management. The less your website is managed properly, the less effective and competitive it will be in generating good quality enquiries.

 

NB Your existing website could be made to perform much better without adversely affecting the luxury presentation and positioning of your hotel and without compromising your passion and focus.

Improving ‘revpar’, occupancy and overall revenue growth via your existing website is the focus of Alberghi Marketing, including wedding enquiries telephone research to optimise the weddings opportunity.

Would you like to arrange a preliminary meeting? An initial chat about your website and its contribution to your success is always a useful exercise and it won’t cost you anything.

I would like to arrange a meeting.
07894 584113